There are two trailers this week that promise two powerful and interesting films. There is also one trailer that has already been heralded by some as offensive and downright awful. You can judge for yourself in this week’s Sneak Peeks.
Arrival – Paramount Pictures
First up this week is the new trailer for Arrival, starring Amy Adams, Jeremy Renner and Forest Whittaker. Last week, we were given a glimpse of the film in the teaser for this week’s trailer. It’s becoming a bizarre phenomenon now that trailers are given trailers before their release (it really is marketing gone mad), but it does seem to build a buzz ensuring that when the trailer is dropped online, it gets the most views possible.
Arrival tells the story of an elite team that features a linguist, mathematician and a US Army Colonel that is put together to investigate the multiple mysterious spacecrafts that have touched down across the globe. As mankind are on the brink of global war, the team must find answers as to why the extra-terrestrials are here and find the key to communicating with them.
Denis Villeneuve is in the director’s chair for this one, who previously helmed the phenomenal Sicario and the nail-bitingly chilling Prisoners. The film looks very promising but has already caused controversy in its marketing campaign after the release of a poster in which Shanghai’s Oriental Pearl Tower has been superimposed over the Hong Kong skyline. The stupid blunder that is baffling to say the least has caused outrage and the Facebook page for Arrival has been flooded with the hashtag #HongKongisnotChina.
Whatever mistakes are made in the marketing department, Arrival is looking to be a very interesting film and is released in November.
Same Kind of Different as Me – Paramount Pictures
And now for something completely different and let’s face it… a whole lot worse. Same Kind of Different as Me is a film starring Greg Kinnear, Renee Zellweger and Djimon Hounsou and tells the story of “a modern day slave, an international art dealer and the unlikely woman who bound them together”. If the tagline hasn’t already lost you then you’ve already lasted a lot longer than this writer did.
The film is based on the book of the same name by Ron Hall and Denver Moore with Lynn Vincent that tells the story of Ron and Denver’s unlikely friendship and the difficulty maintaining such a friendship across a wide cultural canyon.
The film may have the potential to be great with the cast that it has, however the trailer is just atrocious and The Guardian journalist Stuart Heritage has already described the trailer as “the worst, most offensive thing [he has] ever seen”. While we have seen a lot of poor trailers here at Sneak Peeks, there is no denying that this is a bad one. The cheesy pop music, Djimon Hounsou’s ridiculous accent and the crippling boredom exuded by the trailer’s bland cliches all point towards a film that will be forgotten before its release.
Hopefully, Same Kind of Different as Me can win us all round and prove us wrong. Let’s not forget that the trailer for the latest Ghostbusters movie was the most disliked video in movie trailer history but received fairly positive reviews upon release. Same Kind of Different as Me is released in February.
Hidden Figures – 20th Century Fox
And now, a film that knows how to present an “incredible true story”. Hidden Figures tells the story of African-American mathematician Katherine Johnson and her two colleagues, Dorothy Vaughan and Mary Jackson, who helped NASA in their efforts to win the Space Race. Using their calculations, John Glenn became the first American astronaut to make a complete orbit of the Earth.
As opposed to the crushing boredom of the trailer for Same Kind of Different as Me, Hidden Figures looks to be a film full of character, humour, style and importance. The film stars Taraji P. Henson, Octavia Spencer and Janelle Monae as the three incredibly talented women, and they are joined by the likes of Kevin Costner, Kirsten Dunst and Jim Parsons. It really is an incredible cast befitting of an incredible story. Hidden Figures is released in January.
So there you have it, another look at the latest movie trailers. Check in next week for another Sneak Peek.