Bruno di Fabio is a recognised name in his native New York and among pizza aficionados around the world, thanks to his 11 pizzerias across the States. The man’s a multi award-winning pizza genius (he’s won the World Pizza Championships six times) whose experimentations led to the creation of his specialist, unique dough that is tossed, fermented and aged for 48 hours. And now, lucky Londoners, the man has brought his New York-style pizza to our fair capital in the form of his brand new launch, NY Fold (named after the way New Yorkers like to eat their pizza slices).
Based in Soho on Charing Cross Road, among the throngs of workers, tourists and theatre goers, NY Fold has been heaving with cutsomers since it first opened its doors earlier this month.
The pasta and starters here are good, all cooked from fresh (try the deep fried lasagne balls, they’re sublime), but seriously you will need space for the pizza so don’t go overboard because the slices are enormous.
Like a bit of sweet and savoury mix on your pizza? Well then do away with the ham and pineapple and try the experimental Juliet; specifically sourced slices of parma ham imported from Italy with a sweet fig jam that works incredibly well, especially with the creamy, 60-day aged mozzarella.
Meat lover? Then the Butcher’s Shoppe – with its pinched sausage and sliced meatballs – is the one for you; hearty, yet delicious. The Pitt Master, meanwhile, is one of Bruno’s proudest creations as it crowned him the grand champion at the Hudson Valley Food Challenge; it consists of pulled pork, pancetta, mozzarella, BBQ sauce and caramelised onion.
We seriously cannot rave about this place any clearer and we will definitely be returning. If you think you know pizza and you’ve got a favourite pizzeria in London, then think again because NY Fold can go toe-to-toe with the best of them. If we could give it more than five stars, we would.