The latest in French fashion to hitch up in London town is none other than household name Louis Vuitton. Entitled Series 3- Past, Present, Future, the exhibition follows Series 1 and Series 2, exploring Nicolas Ghesquière’s inspirations for his fourth ready-to-wear collection since his appointment of creative director.
Taking up two floors and tagged as the unconventional exhibition and a modern yet unexpected interpretation of a fashion show, by the brand itself, it certainly lives up to the expectations. To a lot of us, Louis Vuitton is a world-renowned luggage brand – and based on the amount of suitcases and bags featured in Series 3, that is without a doubt true, but thanks to the almost holographic catwalk and walk-in wardrobe it’s clear to any attendee that luggage barely scratches the surface of the brand’s sizeable repertoire.
Series 3 is Paris Fashion Week meets Studio 54. Upon entering the exhibition, we are greeted with the Louis Vuitton logo both the original and the current version; showing just how much the brand has evolved in its 161 year run. An exhibition highlight is that as you move from room to room, discovering the brand’s history (such as in the CAD room featuring replicas of the original suitcases with graphics of shoe designs and rotating walls) it stimulates a trippy, almost drug-induced experience. It’s clear to see where the current creative director gets his inspiration.
The Artisan department is a live-action display where attendees witness an actual artisan from the LV atelier (along with a translator) painstakingly creating one of their highly coveted bags.
Another highlight is The Show. Featuring a holographic digital presentation of Louis Vuitton’s AW15/16 collection in a room which recreates their Paris Fashion Week show layout. When you can get up close and personal, walking between each image and look, the digitized fashion show is much more exciting than simply sitting frow.
One Instagram-friendly addition to the exhibition were the wall-crawling statues of the White Room and we do mean white! The glacial neutrality of the colourless statues skilfully allows the featured shoes and bags to be the centre of attention.
The final touch to the unconventional exhibition was the Walk-in-a-Wardrobe, featuring several items from their AW 15/16 East meets West collection (in touching distance we might add).
While we don’t hear from any famous names discussing their experience of the brand or Nicolas Ghesquière, it works in Vuitton’s favour, as it allows the exhibition to be entirely about their design work and immaculate manufacturing. Series 3 takes us on an enticing walk inside the world of Louis Vuitton.
Louis Vuitton Series 3- Past, Present, Future is on 180 Strand until 18th October 2015. Admission is free.
[ALL IMAGES: Kemi Akilapa]