Twitter have today announced how their platform could be of ‘great benefit’ to political parties.
With only 100 days to go until May’s upcoming general election, a blog post on Twitter has detailed how the site’s geo-targeted advertising could help turn the political tide.
Using this new location based advertising tech, MPs could tailor ads to a specific post code, highlighting important local issues on the social media site, and also using the tech to help to spread their name if they are a new candidate. The idea is, that by targeting certain postcodes with certain issues, the public will respond to each MP and therefore make the voters feel more engaged with that particular member of parliament or party.
With advertising on social media being pretty prominent for years, its surprising that its taken this long for Twitter to actively court political parties – especially with this advertisement being much more personalised than Facebook’s post boosting alternative.
While door to door campaigning and traditional advertising is obviously not going away any time soon, it would be pretty stupid for political parties to ignore this advertising advice from Twitter, especially when this election looks to be such a close one.